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Welcome to the survey!

Today’s survey is about a draft ad idea.

As we are at the early stages of development, we will be using a slideshow format filled with sketches, rough drawings, subtitles, etc. The final ad will be fully developed and finished partly based on the feedback you provide today. So, please try to think beyond the production quality when giving your answers.

It should be fun and take about 8 minutes. If you complete the survey you will be entered to win a $500 gift card. Thank you for participating!

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Enter your email address. Please enter the email address where you received the link of this survey.
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Email*

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Please make sure your volume is on and the video is not muted. We will show you a short ad.

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Overall, which of these emojis best describes how you feel about the ad idea? Please click on one of the emojis below. Scroll down to see more options.

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Imagining this ad idea were made into a finished film ad, how well do you think the ad would stand out and grab your attention?

1

5

3

Not well at all

Very well

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Which parts of this ad idea stood out most for you? Describe which scenes, visuals, words or phrases you will remember most in a week.

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What impact would the ad idea have on your likelihood of choosing Mountain Dew ?

1

5

3

Makes me much less likely to choose Mountain Dew

Makes me much more likely to choose Mountain Dew

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How has this ad idea made you feel about Mountain Dew ?

1

5

3

Makes the brand much less appealing

Makes the brand much more appealing

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How would you describe this ad idea for Mountain Dew ?

1

5

3

It could be for any brand

It could only be for this brand

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How relevant to you personally were the things shown in the ad idea?

1

5

3

Not at all relevant

Very relevant

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How easy or difficult was it to understand what was happening in this ad idea?

1

5

3

Very difficult

Very easy

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How different is this ad idea from other ads for carbonated soft drinks that you've seen?

1

5

3

Not different at all

Very different

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To what extent did this ad idea tell you anything new about Mountain Dew ?

1

5

3

Didn't tell me anything new

Told me something very new

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Which of these attributes do you think is communicated about the brand by this ad? Select all that apply.
Scroll down to see more options.

Is a treat
Is easy to drink
Helps you celebrate
Is refreshing
Has no sugar/calories
Helps you express yourself
Has a variety of flavors
Goes well with food
Helps you take a break
Boosts energy
Great tasting
Has bold flavors
Has attractive packaging
None of the above

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How clearly does the ad communicate the following messages?

Mountain Dew encourages you to spend more time with people you enjoy doing the things that you find fun.

1

5

3

Not clearly at all

Very clearly

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How clearly does the ad communicate the following messages?

Mountain Dew has a refreshing citrus kick that gets you going.

1

5

3

Not clearly at all

Very clearly

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How clearly does the ad communicate the following messages?

Mountain Dew is for when you’re having a good time with friends and family.

1

5

3

Not clearly at all

Very clearly

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How clearly does the ad communicate the following messages?

Mountain Dew has a refreshing citrus kick that gets you to do fun things and feel alive.

1

5

3

Not clearly at all

Very clearly

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And how believable were those messages?

Mountain Dew encourages you to spend more time with people you enjoy doing the things that you find fun.

1

5

3

Not believable at all

Very believable

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And how believable were those messages?

Mountain Dew has a refreshing citrus kick that gets you going.

1

5

3

Not believable at all

Very believable

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And how believable were those messages?

Mountain Dew is for when you’re having a good time with friends and family.

1

5

3

Not believable at all

Very believable

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And how believable were those messages?

Mountain Dew has a refreshing citrus kick that gets you to do fun things and feel alive.

1

5

3

Not believable at all

Very believable

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What did you like about the ad?

Type in everything you liked about the ad below.

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What did you dislike about the ad?

Type in everything you disliked about the ad below.

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Is there anything you think people will find offensive, unpleasant, or disturbing about the ad?

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Why do you think people will find the ad offensive, unpleasant, or disturbing?

Please be as specific as possible.

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Now we will show you the ad one more time to help you answer a few more questions.

Please make sure your volume is on and the video is not muted. We will show you a short ad.

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This time we’d like to understand your reaction to what’s being shown. As you watch the ad idea please click on the emojis to tell us what you’re thinking as the ad plays. You can click as many or as few emojis as you want. Scroll down to see more options.

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How often do you typically drink Mountain Dew ?

Less often
Every day
About once a week
Never, but would consider in future
Once every 2-4 weeks
Once every 2-3 months
Once every 2-3 days
Never

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What is your general impression of this man? Enter your answer below the image.

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What role does this man play within the creative? Enter your answer below the image.

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What role does this man play within the creative? Scroll down to see more options.

He plays the role as a brand ambassador for Mountain Dew.
He plays the role as an instigator that motivates you to get off your ass and have fun with friends/family.
He plays the role as a friend that wants to hang out with you in the mountains.
None of these

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Are there any popular culture characters that come to mind when you see this man? Enter your answer below the image.

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Which of the following best describes the frequency with which you drink Mountain Dew (any flavor/variety)?

10+ Mountain Dews every 2 weeks
3-9 Mountain Dews every 2 weeks
1-2 Mountain Dews every month
1-2 Mountain Dews yearly
Never

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What is your age?

18-24 Years Old
25-40 Years Old
41-56 Years Old
57-75 Years Old
76-93 Years Old
Other
None of these

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Thank you for completing the survey!

You will be entered to win a $500 gift card.

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